Exemplary Review Sites
The value of having online reviews is a common idea promoted by most internet sites. B2B companies, B2C companies are among the companies that offer customer reviews.
Amazon customer review site tops the list of internet review sites. Having names along the reviews helps in avoiding unnecessary reviews. It is a two-end forum as firms are allowed to respond to reviews about their products. The site was one of the earliest online storage that permitted users to post reviews regarding products on display.
Starting in 1995, the site remains the most essential to clients to date. Most of the consumers look for information related to buying decisions. The point of purchase does not determine who reviews the product o Amazon.
Amazon stocks all the products except gasoline and pharmaceutical products. Before deciding what to do, reviews available on Amazon are good learning grounds for interested clients.
The differentiating factor between two products i.e. one bought and the other left lies in two things namely the shining gold stars and reviews by those who have used the product before. Amazon consumers can only rate products using a five-star grading scale. The website then takes the initiative to breakdown the ratings based on percentage reviews. The website then has most helpful reviews followed by most recent customer reviews.
Second in rank is the Angie’s list The website is directed towards service businesses in the US. Paid up members is the ones allowed to use this service This is because the site charges consumers who use the site. There is a subscription fee for members. Customers have every reason to use the site due to the value they get in return.
The site allows reviewers to rate their products on scale ranging from A to F. Reviews are well-thought out. Raving and ranting reviews available in other free review sites are not found on Angie’s list. Every review must have a name and address. This helps in eliminating misrepresentation reviews and fake ones. It is a two-end forum as firms are allowed to respond to reviews about their products.
Not far from Angie’s list and Amazon customer reviews is Choice. The sites runs its businesses in Australia. The site receives support from the local consumers in the community. The site tests services and products independently and offers their reviews to companies. Majorly, testing of services and products is done by the review site. Listing buying guides and developing product comparison are other services offered by the Choice. There is also room for members to offer their ratings.
Find Trustpilot is an additional site for reviews. Steadily, the review site is growing fast. The site is based in Denmark and driven by the community. It has now expanded to 65 other countries outside Europe. Trustpilot is also in the US. The reviews are third-party certified as the customer writes both seller and product reviews.