What Is Google Penguin?
Google Penguin is basically a codename for update in Google’s algorithm that was announced first on April 24, 2012. This update is focused in decreasing search engine rankings of websites that violated Webmaster Guidelines set by Google by using the now declared black hat SEO techniques which involved in increasing the ranking of the website artificially by manipulating links pointing to the page. These tactics are typically described as link schemes.
According to estimates made by Google, Penguin is about to affect 3.1 percent of search queries in English, around 3 percent of queries in languages similar to Chinese, Arabic and German and a much bigger percentage of them in highly spammed languages. On the 25th of May 2012, Google has yet again revealed another Penguin update called Penguin 1.1. With regards to this update, it’s about to affect around less than 1/10 of a percent of the English searches.
To penalize websites that make use of manipulative techniques in an effort to achieve higher ranking on search results is the guiding principle for the said update. Pre-Penguin websites are frequently using negative link building techniques in an effort to get traffic and rank high. And moment that Penguin was introduced, it’s meant that content was crucial and those that have excellent content will be recognized while those with spammy or little content will not receive rankings or benefits and will be penalized.
Allegedly, there are several sites that lost their search rankings on Google for utilizing specific keywords during the rollouts of Penguin and Panda. Google has specifically mentioned that doorway pages which are created to only attract search engine traffic contradicts webmaster guidelines.
January of the same year, the Page Layout Algorithm Update or otherwise known as Top Heavy Update was released, which is targeting websites that either have too little content or too many advertisements above the fold.
Around .3 percent of queries were affected on the release on Penguin 3 on October 5, 2012. On May 22, 2013, Penguin 4 or also known as Penguin 2.0 was introduced and affected 2.3 percent of queries while the Penguin 2.1 or Penguin 5 was introduced October 4, 2013 and has affected around 1 percent of queries. According to rumors, Google is planning to release Penguin 3.0 on 18th of October 2014 which was then confirmed by Google’s Pierre Farr that the new update comes without signals added.
As of September 23, 2016, Google announced that Penguin is part of core algorithm. With this, the update will be real-time or in other words, websites are evaluated in real time and will decrease or increase in rankings in real time as well.
If you want to ensure high ranking of your website, only follow the guidelines set by Google.